Zimbida's Past & Current Client List
Major clients in each of our practice areas include:

Technology

• Amdocs
• Analog Devices
• BellSouth
• Celestica
• Cisco Systems
• EMC
• Hewlett-Packard
• Network Associates
• OpenDesign
• OnePage
• Sygate Technologies
• Worldcom
• uWink
• WellsFargo.com
• Novell
• Iomega
• McAfee.com

Consumer Marketing

• ArtAngels.org
• Tambourine
• SFMOMA
  

Case studies

VeriSign Case Study
Zimbida began its work providing public relations services for VeriSign's Web Identity group in January of 2001. As the public relations partner for the Web ID group, Zimbida suggested an educational campaign in order to build awareness, increase credibility in the marketplace and strengthen VeriSign's position as the leader in the domain name space. This campaign incorporates strategic counsel and message development, media relations, written projects including press releases and white papers and preparation of presentations.

In collaboration with the Web ID team, we determined that, as the leader in the domain name space, VeriSign needed to convey leadership by educating the media and their customers on the seven new gTLDs being released worldwide this year. We began by drafting the white paper, Journey to the Right of the Dot: ICANN's New Web Extensions, which explained, in simple language, the seven gTLDs being added and how customers will be able to obtain a new gTLD domain name. The white paper was distributed to general technology journalists, syndicated columnists and broadcast media across the nation in order to lay the educational foundation for them to share the information with their readers and viewers as the gTLDs go live. Journey to the Right of the Dot is also posted to the VeriSign website and is referenced in all press releases pertaining to the new gTLDs.

Zimbida also strongly recommended a face-to-face East and West coast press tour to include trade, business and consumer media, in order to establish clear communication lines between the reporters and VeriSign. The tour was executed during the first two weeks of June, resulting in:

• In-person meetings with 17 pertinent news media including the Associated Press, Business Week, The Industry Standard, Internet Week, Newsweek, Reuters, San Jose Mercury News, USA Today, The Wall Street Journal and Wired News.
• Appreciative journalists who were previously somewhat bewildered by the different rollout processes and timelines associated with each of the new gTLDs.
• To date our meetings have directly resulted in coverage on the new gTLDs in Newsweek, Reuters, The San Jose Mercury News, TheStandard.com, USA Today and Wired News. Continued coverage is also anticipated as the gTLDs go live.

In addition, with the announcements of the .biz IP Claim Period and the .biz application phase, Zimbida worked to secure additional telephone interviews and place stories with the likes of The Boston Globe, CNET Radio, IDG News, internet.com, Reuters, WAGE Radio 1200 (a DC news radio station) and Wired News.

OnePage Case Study
OnePage was created at the height of the dot-com gold rush, and continuously battled to make a name for itself amidst the deafening roar of the time. When the bottom began to fall out, OnePage battled again, this time to promote itself as a software company that makes and sells proven technology, rather than an ill-fated dot-com that would go the way of the masses. As part of this effort, OnePage switched its focus and expand its market reach by moving from a concentration on consumer sales to a focus on enterprise sales - using their content building technology to enable companies to build corporate portals, while maintaining a channel with consumers, vertical portal providers and xSPs.

To help OnePage make this shift into the enterprise arena, to generate the overall awareness of the OnePage name, and to more effectively communicate the company's technological innovations and the power of the technology as a corporate tool, the company called upon the expertise of Zimbida.

To meet these goals, Zimbida implemented a comprehensive public relations campaign designed to establish OnePage as an innovator and a leader in the arena of content management and the corporate portal space. Strategies included: establishing and fostering relationships with key media and industry analysts, garnering industry awareness and support for OnePage's technology and business strategy with industry analysts, introducing the minds behind OnePage through speaking engagements for OnePage executives at appropriate industry events, generating awareness with potential customers through a media relations campaign aimed at technology trade magazines, and establishing OnePage as a visionary and innovative company by means of white papers and private symposiums with industry elite.
To date, Zimbida's results include:

• Coverage in technology trades, vertical online outlets and newsletters such as eWeek, InfoWorld, PC Magazine, CNet Investor News, XML Magazine, Internet.com, Intranet Journal, The Gilbane Report.
• Secured 45-minute presentation speaking engagements at the upcoming conferences, including XML World and the Enterprise Content Management Series.
• Established OnePage as a visionary thinker and innovator in the technology realm through a private symposium attended by BusinessWeek, San Jose Mercury News, InformationWeek, InfoWorld, eCompany Now/Business 2.0, XML Magazine.

To raise the bar and introduce OnePage to a realm of media and industry elite that are not generally targets for the company's News of the Day, Zimbida developed and recommended a roundtable symposium based on a visionary, potentially controversial topic that would stir the interests and the minds of the bay area's media elite. In collaboration with OnePage's top executives, Zimbida developed a topic - The future of XML as an end-user tool, and piqued the interest of such press as BusinessWeek, San Jose Mercury News, Information Week, InfoWorld, eCompany Now/Business 2.0, and XML Magazine.

This event succeeded in introducing the minds behind OnePage to the top media in the bay area, instigated several conversations regarding future stories based on XML and OnePage as a business, and created such a stir that attendees didn't leave the dinner table until 11:00 p.m. that night.

OpenDesign, Inc. Case Study
OpenDesign, Inc. is a software company that was founded in late 1999 by Nathan Myhrvold (ex-CTO of MicroSoft) and Edward Jung (ex-Chief Architect and GM of MicroSoft), to create solutions that make networked business a reality. After about a year of focusing in-house on the technology and keeping a good deal of publicity at bay, OpenDesign decided in late 2000 that it was time to start letting the light in.

Zimbida joined ranks with OpenDesign in early 2001 to institute a public relations campaign that would leverage the legacy of the company, its founders and its first-rate technology team, while turning the focus from the people behind the company to the unique technology, solution and business that they were creating.

To begin, Zimbida leveraged speaking opportunities at top-rate technology shows such as O'Reilly, DEMO and PC Forum to establish OpenDesign as an innovator, to educate the audience on distributed computing and to introduce OpenDesign's technology and business direction to a highly interested public. Press and analyst meetings surrounding each of the events resulted in the establishment of strong relationships and references with key analysts at The Hurwitz Group, Patricia Seybold Group, AMR Research, Forrester Research, Aberdeen, Bear Stearns, Yankee Group, GartnerGroup, and press coverage in trade and business press outlets such as eWeek, InfoWorld (several articles), Release 1.0, Red Herring, and USA Today.

Throughout the year, Zimbida has also worked with OpenDesign to publicize its continuity and success through announcements and article placements that highlight new business partnerships, (Economic Times, India), establish the company as a technology leader and innovator (XML Magazine, InfoWorld, eWeek) as well as continue to leverage the esteem of the company's founders in pieces for the Wall Street Journal and speaking panels with Forbes and others.

In addition to providing PR support with press and analysts and developing key speaking opportunities, Zimbida plays a partnership role with OpenDesign in developing all of the company's positioning and messaging for the company's website and all marketing materials.

As is our trademark, Zimbida plays a hands-on role with OpenDesign and has truly partnered with the company and all its executives to introduce and advance the company to the next possible level.

OpenDesign currently has several pilot programs up and running for its first product, Application Service Routers (ASRs) and plans general availability for later this year.