Z I M B I D A Public Relations





							Zimbida has a wide range of services that include: Analyst relations Brand management Business-to-business communications Conference/trade show support Corporate image Crisis management Customer and partner testimonials Influencer relations Integrated marketing communications Internal communications Investor relations Media training Multicultural marketing Positioning and message development Product launches Retail, channel, trade marketing Research Special event marketing Speakers programs Additionally, we have an array of specialty areas to provide depth across all practices. Corporate Communications Brand Marketing National Media Relations Strategic Account Management Interactive Marketing Executive Visibility Employee Communications Privacy Policy PN Labs Financial Services Sports Marketing Youth Marketing Creative Advertising Bottom Line Results Corporate Communications An essential element of our programs is to reinforce the link between the corporate brand and its products. Whether we are extending the reach of an advertising campaign, leveraging a promotion or sponsorship, generating trade excitement and support, creating special events, countering inaccurate perceptions or managing critical issues, we focus unwaveringly on the company as "hero." Principle activities include: Business-to-business communications Investor relations Image management Executive visibility Financial media relations Employee communications Crisis management Brand Marketing We believe that marketing public relations has the ability -- more than any other discipline -- to enhance product or corporate brand equity both cost-efficiently and quickly. Using its unparalleled network of media relationships Consistently delivering top national media placements Developing creative, strategic solutions Understanding brand management and all facets of integrated marketing Utilizing state-of-the-art research Having an intimate knowledge of the customer and the client's industry Offering an extensive range of interactive services National Media Relations Zimbida's philosophy reflects our continued commitment to ensure our clients the highest level of media relations support. Our dedicated account teams, provide the client with the best of both worlds -- broad media knowledge and expertise, as well as a deep understanding of the clients' business and media relevant to its industry. We consistently deliver effective strategies and publicity results. With a media outreach process that is grounded in knowledge of the media's needs and perspective, assessing the audience's interests and information needs, and framing the client's message within these contexts, it is not surprising that we enjoy a high success rate in placing stories and segments. Perhaps the best way to quantify our success rate is to reference our annual client surveys. In the area of meeting media relations objectives, we consistently earn approval ratings in the 90 percent range. Strategic Account Planning and Research Zimbida is a full-service strategic planning and research agency. The group is involved in program development from the outset, and conducts research on behalf of clients to identify target audiences, develop strategies, test messages, materials and tactics and evaluate the success of our programs. Executive Visibility Programs We have extensive experience in raising the visibility of its clients' executives and company profiles. Our visibility program approach, as it is with its other programs, is rooted in supporting business strategy and delivering consistent, compelling results. The strategic application of program elements such as speaking engagements, media profiles and features, one-on-one meetings with industry influencers and participation in must-be-seen-at events make each visibility program unique to our client's needs. However, the overarching results remain constant: our visibility programs succeed in raising the stature of industry leaders nationwide at companies such as Network Associates, OpenDesign, OnePage and uWink. Employee Communications Reached effectively, internal audiences can have a significant "evangelical effect" and become brand champions. Savvy deployment of effective technologies is also critical and includes everything from printed materials to video to intranets and extranets. Zimbida employee communications expertise includes: Consulting, strategic program development and cross-functional integration Executive and senior management communications and conferences Positioning, branding and internal product launches B2E portals, e-collateral and e-cards Newsletters, magazines, e-mails Global events, meetings, presentations and announcements Collateral design, production and distribution Corporate education, training and tools design Rewards programs and recognition initiatives Metrics, research, interactive dialog and feedback mechanism development Strategic Relationship with PN (Porter Novelli) Labs Staffed by technically knowledgeable professionals experienced in public relations, PN Labs offers strategic counsel to clients pursuing product reviews in trade, business and consumer press in the U.S. and internationally. PN Labs offers a suite of capabilities not usually found in a public relations firm, including product testing and quality assurance, reviews management, independent labs relationship management, and technical writing. PN Labs provides dedicated product reviews management for a range of Porter Novelli clients, including Novell, HP, Nextel, Polycom, Nokia, Rio MP3 products and Xircom.